Great Branding Tips – The List That Keeps on Growing
1. Be friendly
You should always try to personalize the marketing message when possible. You can use emails to do this. You should not be afraid to talk to the customer like they are your friends. Try being warm and friendly; it is okay to have a little laugh!
2. Asking the customers questions
It is a good idea to survey the customers and see what their feedback is, and this is the case whether it is good or bad. A good business is able to learn a lot from the negative feedback, so you should be ready for any type of result.
3. Test driving the slogans
You have come up with what you think will be the best, cleverest, and wittiest slogan or tagline. And you are about to call up the design team to add the tagline to the marketing materials.
Stop!
Before committing to the tagline or slogan, consider test driving it first. You might think something is clever or funny, but the target audience doesn’t see it in the same light. You should test it on friends or family who are similar to the target market.
4. Avoid spending a lot of time trying to come up with the perfect tagline
Once you have something that is working for you, use it. You should not be wasting a lot of time and effort on trying to perfect it. There is a good chance that your business will grow in a couple of years, and change and this can also happen to the tagline. Find a tagline that works, liked by people, and can be understood.
5. Using content gems to find content the customers will thank you for
You should try finding the most relevant content. Content gems will help in finding the relevant content covering any interest, and you will get one interest for free, or you can choose the business plan which starts at $99 per month, and you can use it for up to 20 interests. You should go with interests that are related to the corporate branding and company so you can discover content to share with the audience.
6. Using Buzzsumo to create some buzz
You should use Buzzsumo to discover what people are sharing if you want to create some buzz. Do some researches on any topic, site, and see the shared content pieces. The free version does not have enough features to use to dig, but you can choose paid packages because they will do an in-depth research. The free option can become a good option when you are looking for a way of gauging the brand and seeing the trending topics.
7. Using Scoop It to Curate Content more easily
If you are looking to create a lot of content, including email marketing, newsletters, then you should consider getting a Content curation service such as Scoop It. This will help in keeping you organized and able to easily create content for blogs in a faster and seamless manner.
The downside of such services is that you might not get the type of customization you would get if you were to hire sometime to create and execute the content plans, and this includes social media strategies. If you are looking to create content in a more organized manner, then this will be the perfect option for you. This service will not be creating content, but it will help in finding and managing content relevant to the business.
8. Using Similar Web to get analytics on your competition
Similar Web can help you find more about your competition. Looking for some analytics on your competition?
Who doesn’t?
Similar Web will go a long way in helping you see where you land amongst your competition. The site is simple to use; just type the URL and that’s all. You will get some info on traffic, insights on the audience, and similar sites. The process will take you a minute or two, just try it out and see.
This can also be used for apps, you will get more information and insights on the app you have built or even your competitors’. The free version will not provide you with a lot of insights, but you can go for the Pro service, which will provide you with more insights and analytics. The pricing of the basic package starts at $199 per month, and goes up from there, but don’t worry because there will be a person on the site to help you choose the best option.
9. Automating your marketing
There are many software programs that will help in automating the marketing funnels online. Some option we like include Drip, by Leadpages, and it gives you the chance of identifying the best leads, gets conversions, and tag subscribers.
10. Get Hubspot
Hubspot has become a favorite for inbound marketing, and this is why many B2B companies choose it. It does not come cheap, but one proper lead will be enough to pay for it. This is one of the best software out there, and you can access many resources if you are interested in this software.