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Éxito

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8 Great Tactics For Increased Online Sales

There is no denying that e-commerce platforms have changed drastically over the last few years. And not only do they offer a better experience, but they also make it easier for the competition. So, if you want to stay ahead of the pack and increase online sales, take this advice from Chloe Thomas, an expert from eCommerce MasterPlan.

1. Always Have A Plan/Strategy

There are a lot of things to think about before you can get your online store open is opened to the public. For example, what type of structure are you going to use, and will you only be making products available online? In other words, do you want to combine the e-commerce site with a physical store?

Another element you want to pay attention to is the range and type of products you’ll be selling. Are you going to be a specialist and put all your focus on a small range of products? Or do you want to be more diverse and cater to the needs of your audience?

2. Don’t Get Stuck On Mobile

A big mistake e-commerce site owners make is to only care about the experience for mobile users. Where the focus used to be on desktops, now, it’s all about making the site responsive to all the different mobile devices. And this is great, but don’t forget about keeping the experience great for desktop users as well. Remember, for consumers there won’t be a big difference between mobile and desktop shopping if the site can handle it.

3. Go With The Right Software

The last thing you want to do is make things more complicated than they have to be. In other words, you can start an e-commerce site from scratch, you will also pull out quite a big chunk of your hair while you are at it. If you are new to this, why not start with user-friendly platforms that are already established? Shopify and WooCommerce are great examples of how you can put the technical difficulties aside, at least for now. If you’re more into creating an auction model, then choose the right auction software for your needs.

4. Don’t Underestimate The Power Of Good Customer Service

Any successful business relies on clients coming back. And if clients didn’t like the service, products, or the setup of the site, nothing is going to stop them from walking over to the competition. Keeping clients happy from the moment they reach your site to infinity is like putting money in the bank.

5. Put Extra Effort Into The Delivery Experience

It’s nice getting a sale, but getting a repeat sale from the same customer is even better. And you’ll notice how your conversions start to pick up once you perfect the delivery experience. In other words, you make your products available at competitive prices, you might add something special like free shipping if the product is expensive enough, and you make sure the customer’s package gets delivered on time. If these elements can flow smoothly, people will definitely keep coming back.

6. Don’t Stop At The First Purchase

After you get the first sale, try to market a repeat sale. Once again, many e-commerce sites only care about the initial sale and turn their focus on gaining new clients. The fact is, you spend less money retaining clients, and you have a better chance of getting a repeat sale if the client was happy with the first one.

7. Build Trust

The most critical element you need in order to boost online sales is trust from your customers. How do you do this? By posting content people will find valuable and useful. Or maybe you need to network a little more and make your online presence known. If possible, use genuine reviews and testimonies on your site.

8. Never Stop Experimenting

Trends are always going to change, and you need to be able to change with them. This means you have to keep testing your strategy in order to figure out where the next trend is going. Otherwise, you are going to get stuck with no sales and no growth.

febrero 9, 2018 0 comment

Guest Post SEO

Ramp Up Your SEO Strategy With These Tips!

written by Daniel Garcia Mejia

There is never a bad time to take a look at your SEO strategy and make changes for the better. The process doesn’t have to be overwhelming; it just needs to be something that you commit to and are invested in.

What are your business goals for this year? Chances are, they are in some way tied to your SEO strategy. When you revamp it to make it better, you are making positive changes to your ranking, value and much more.

It can be difficult to know where to begin. To improve your SEO strategy, use these tips going forward.

1. Improve Your Content

Content is very important to the SEO process. Whatever you post should add value; at the same time, it needs to also be geared to your target audience.

Putting up good content is only one step in the process. You also have to be aware of your audience; the content must be valuable to them in some way. Only in doing so will you find your site ranked higher than before.

So, how do you add value to your content? First, look at what you already have. Which topics are resonating with your audience? Take the time to figure out what your audience is looking for. Try to rise above your competition through both timing and context. Branch out with your niche, but make sure what you are doing still appeals to your target market.

2. Improve The User Experience

The ranking of your site and user experience go hand in hand. In fact, user experience also has a huge impact on how much traffic you get to your webpage.

User experience starts early. As soon as a user types in a search query, the experience is already underway. That is why it is essential to do what you can to make sure that the user’s visit to your site goes off without a hitch.

Make sure all the links on your site work. You do not want a user to become frustrated because each link that they click gives them an error message. In addition, your content should be something that both users and search engines can appreciate. It must be easily read, although this means different things when it comes to the users and to the search engines.

Make sure you have a navigation bar. This allows users to jump from place to place on your site easily. Everything about your site factors in to the user experience, which is why it is so important to get things right from the beginning.

Your site needs to be fast, so check periodically to make sure each of your pages is loading correctly. There are so many reasons why things could slow down, so it is important to monitor your site on a regular basis.

Look into AMP. Google appears to give a priority to sites with it, so it could be worth looking into.

3. Create More Content

Place a priority on content over optimization. If you don’t have good content, there is no reason to optimize your site; you simply aren’t going to get the results you are looking for.

Keep on eye on your keywords and how many visitors you are getting to your site. Take a look at how long people are staying and what they are doing while they are there. Consider how you can make your content better from a reader’s perspective.

Here are some great tips from 4Mat to boost your SEO.

enero 30, 2018 0 comment

Guest Post

How To Improve eBay Sales

written by Daniel Garcia Mejia

The marketing world is a cruel one. One needs to work extra hard to get his/her fair share of the customer/client cake. The same applies to anyone selling on eBay and any other online marketplace. First, you need to optimize your business on eBay, build a profile and traffic to increase sales. Discussed below are a few ways, and tips on how to create a professional profile on eBay to generate more sales from the same.

1. Build your brand on eBay

Brand is everything today. You need to build a brand or identity that shoppers on eBay can relate to and trust. Creating a name on eBay will not only attract more target customers your way, but also make it possible for return traffic, referrals, and repeat business.

To build an identity on eBay, you will need to:

Choose a sensible username: You’ll need a username customers can remember of their heads; Floorheatingltd is much easier to remember than xxxtigter.
Develop a logo and a brand: Hire a professional graphics designer to develop a logo for your company.
Optimize your brand on eBay: You can take advantage of the highly customizable eBay platform to optimize your business or company. Use every opportunity you have to stamp your mark on the platform.
Use your branding consistently: Be sure to use your branding and logo in the eBay shop, checkouts, auction emails, listings, and PayPal as well. This will help customers trust your business even more.

2. Use a Listing Template

Buyers on eBay cannot touch items on sale. You therefore need to let the audience have an idea of what you are selling, and what to expect once it’s shipped to them. One way to do this is create a comprehensive listing showing all aspects of the product. The listing should not only contain descriptors but also have enough imagery and additional information such as shipping requirements. The images used need to be of the highest quality and resolution possible. Too short a description isn’t recommended either.

For a listing to be effective, it should have:

Multiple high-quality pictures of every item
Item full description, dimensions, features, and condition
Postage costs
Return policy
Accepted payment methods

You will need a well-designed template to accommodate all these in each listing. Luckily enough, there are plenty of HTML templates that you can use on eBay. A good template helps your page look trustworthy and professional, thus increasing chances of audiences making an order.

3. Create an about me page

Every eBay user, and especially sellers, should have a page about themselves or what the business is all about. An about me page reassures clients that you are indeed trustworthy, and can help convert lots of audiences into potential customers. You can also use the page to talk about the business as well as promote products the company has to offer. As crucial as the about me page is, only 6% of eBay users have one. Creating one should help your business stand out from other companies on the platform.

4. Open an eBay shop

Although most people don’t know this, each store on eBay has its unique URL and footprint. The shop displays all items listed on the same and can be customized to increase sales in a number of ways. Some of the ways an eBay shop can be used to generate more sales include:

List entire inventories: This enables you to list products for a fraction of the auction price. This makes it possible for you to list as many products as possible while minimizing costs on the same.
Upselling to customers: It enables one to use select items on auction listings to drive traffic and sales to the shop, thus additional sales. Most eBay shop owners record up to 20% more transactions than non-shop owners.
You can also integrate an eBay store with your own site and this can also be a great way to market.

5. Create links to the eBay shop

Be sure to link all your listings, email, custom pages, about me, and listings to the eBay shop. This should help buyers see other listings you may have, and even make more orders from the same store.

6. Cross-promote with other users

eBay has an inbuilt tool that allows sellers to cross-promote their products with the aim of improving exposure and sales. This feature is especially useful for sellers with multiple eBay IDs.

7. Use Auctiva shopping window feature

This allows other products in the user listing scroll automatically at the bottom of each listing. Pictures of these products scroll automatically, a useful feature for customers looking for more than one product.

8. Optimize eBay shop for search engines

Setting up an eBay shop isn’t enough, you need to optimize the same for search engines for improved visibility. A bit of keyword research and promotions are needed to help search engines find your shop on eBay. It is also possible to include keywords in each listing to enable search engine crawlers find and index them for future retrieval.

9. Sell internationally

Although selling items globally can be a headache for some, the pain comes with several gains. For starters, you get your brand known to the outside world, and recorded sales are much higher than when selling locally.

10. Use enhanced listing features

The enhanced listing feature on eBay gives your listings a boost in visibility and selling price. Some of these features include:

First photo: Increases chances of selling a product by 15%, and is free
Gallery: Increases sales by up to 12%
Subtitle: Sells for up to 10%

11. Accept several payment methods

Giving your customers more ways to pay can help your business grow significantly. While many people may prefer to pay using their credit cards, more and more people are embracing PayPal as a payment method. PayPal is one of the convenient ways to pay today despite the high transaction costs involved.

12. Get your shop listed in online shop malls

Have your eBay shop listed on online shop malls to increase visibility online. Listmystore is an excellent example of such malls.

13. Use appropriate categories

Be sure to use the correct category when filling in item specifics. Most buyers use these when browsing items.

14. Choose/use keywords carefully

Keywords play an essential role in enabling search engines to find products quickly. It’s advisable to use the right keywords to attract potential customers.

enero 26, 2018 0 comment

Guest Post

9 Tips for Getting that Executive Position

written by Daniel Garcia Mejia

It’s not rare for a time to come where professionals depend on headhunters for the next career option. So, if your next career position is in the hands of a search firm, what do you do to catch their attention?

Be Known for Your Success

Search firms are likely to approach you depending on your level of your success. Those who stand out in a good way are easier to find. However, deeming yourself successful is not enough to get the attention needed. Other people need to see you as successful for this strategy to work, from your colleagues, friends and even your competitors. You need to have enough individuals out there who would suggest your name and recommend your expertise if asked for their opinion.

Boost your Visibility

Actively participating in your field or niche is another excellent way of gaining recognition and being identified as talented. Speaking at industry conferences and events, publishing articles or having your name quoted in relevant articles are all excellent ways of boosting your visibility.

Be acknowledged as an Expert

Even though the cultural fit between you and the potential employer is a vital factor in the recruitment decision, most recruiters look for people with particular skills and experience. If you are known as a specialist or expert, you have better chances of being recognized.

Social Networking

The advent and advancement of social media platforms and search engines have revolutionized various elements of the job search and recruitment process. Of course, the traditional methods remain valid, but most recruiters will utilize an array of online tools for the searching and recruitment process. As such, it is essential to have your portfolio available in the form of a profile in the relevant social networking sites like LinkedIn.

It’s also important to publish your articles online. Do not over-expose yourself, but ensure you have a visible online presence to increase the chances of executive specialists finding you more often.

Network on a Constant Basis

Most people talk about networking, but very few actually employ it. Efficiently networking across your industry is an excellent way of increasing the odds if being noticed by executive search specialists. So, make an effort of staying in touch with well-connected and talented individuals and reach out to those who are known to be figureheads in your field.

Also, successful networkers tend to invest in their relationships over the long-term and in a consistent manner. This usually portrays discipline and is likely to reward you more than the sudden enthusiastic behavior that most people employ when they need a job.

Executive Search vs. Recruitment

Recruitment consultants or the people who assisted you earlier in your career usually work on high volumes or roles and often depend on a database of potential candidates, networking, and advertising in order to fill jobs. This kind of recruiter is often easier to reach and engage with since they may be trying to create a vast and varied talent pool. As such, they will be willing to include you in their database until they have a suitable position for you. This is the smart way to deal with recruiters.

Utilize a Search Company for your Recruitment

An excellent way of creating a relationship with an executive search company is by using them to recruit for you. The strongest relationships in the professional field are usually those that are beneficial to both parties. So, if you come across a search firm that is relevant to your career development, reach out to them when you are hiring. They will take your call then, and if there’s a position in the future, they may contact you.

However, do keep in mind that off limits and conflicts of interest are taken very seriously by firms of this caliber. This tends to limit the effectiveness of this method. However, if you are keen on long-term professional relationships, the approach can prove to be beneficial.

Do not Contact Us; We Will Contact You!

Professional executive searches are designed to find the ideal talent for a certain role and then persuade the most relevant candidates to consider the position. So, whether you are actively searching for a job or not is not usually relevant. The rule is for the consultant to reach out to you and this explains why it might not be easy to get in touch with the executive search firm.

Most of these professionals are specialists, and so if they deem you as highly relevant, they are likely to be willing to talk to you or meet you. If you are not of direct relevance to them, they will politely explain that they may not be able to proceed with contact.

Are You a Candidate or a Client?

For most people, the answer to this question is both, but not often at the same time. Executive search consultants and recruiters usually end up listing individuals they have met as clients and ideally work for clients they initially meet as candidates. It is important to keep in mind that a skilled consultant may be able to help you with a job position and also help you find potential employees for your company.

Also, if in the past you did not use a recruiter when they were searching for business, they may not take your call when you are searching for a job. Of course, the reverse is true. As such, the best thing is for us to communicate with each other and keep healthy business relationships. After all, both parties end up benefiting.

As you can already conclude, it is important to take a long-term approach to creating mutually beneficial and strong professional relationships with colleagues and key executive recruiters alike. Try as much as you can to be visible with the above tips and make sure your key achievements and skills are in the public domain.

enero 16, 2018 0 comment

improve work concentration miniatura business addicts

Guest Post

Understand How To Maximize Work Concentration

written by Daniel Garcia Mejia

Being able to concentrate at work will increase productivity and also ensure you feel better in the workplace. So, how do you increase concentration – here are some tips.

Learn To Switch Your Concentration On And Off

When you’re at your office you should turn off your mobile phone so that you can concentrate better on the work at hand. The use of office phones can allow you to receive your business calls and eliminates the distractions of other messages that may come in on the mobile phone. A journal called the Neuroscience and Behavioral Review found that those who remove distractions stimulated the part of the brain known as the hippocampus. This area of the brain helps the individual to have laser focus. Distractions such as Facebook messages, Twitter, and general gossip should be put off until the end of the workday.

Change How You Look At Things

In the modern age cell phones are often the greatest distraction but next to that, emails are similarly damaging to your concentration. The Loughborough University in the UK reported that the average office worker in the UK will check their email over 36 times an hour and that significantly reduces overall productivity. Some ideas for reducing these distractions is to turn off your screen notifications and add at the bottom of emails a notation that says, ‘no response is necessary’.

Set S.M.A.R.T. Goals At The Office

Goals that are specific, measurable, appropriate, realistic, and bound by time, will significantly improve performance. You should write down your goals and make a note of the most important activities you want to accomplish for the day. It shouldn’t be necessary to have a boss that is overbearing to set your deadline for you. Each day you should set a goal to meet the most difficult tasks by lunch which is when concentration is at its greatest.

Take A Timeout

You can use something called the Pomodoro technique to help you become a time management master. Some ideas can include spending 25 minutes totally focused on your work and then taking 5 minutes to rest. Every couple of hours you can extend your break to 15 minutes. Instead of snacking you can use your break time to stretch or to take a walk around the office.

Getting Enough Sleep

With access to things like Netflix and Hulu, many people will start watching their favorite TV series and find that they choose to stay up to watch one more episode when they would have otherwise gone to bed. When you lack enough sleep you will lack concentration. In one published report it was found that for every hour of sleep you missed, it can result in as much as 20% loss of concentration. The average person needs 7 to 9 hours of sleep.

A quality bed will help with this and even more importantly a better mattress. We’ve heard a lot of good things about Tulo mattresses. This could be a good start to get a better night’s rest.

Your Mind Is A Muscle That Needs To Be Exercised

Working out during your lunch break is not just about getting a beach body. According to a study done by Harvard Medical School putting in 30 minutes of medium intensity exercising several days a week helps to release a brain chemical that produces something known as the neurotrophic factor. This helps you to concentrate better and gives a sense of well-being throughout the day. The beach body it’s just a side effect that you will welcome.

Go Outdoors

Many modern offices get stuffy at times and it helps your brain and your body to get a little fresh air. It also helps to add some greenery to your desk as this helps create cleaner air. Some studies suggest that spending a few minutes outdoors and having green plants on your desk help to increase overall productivity by well over 35%.

Think Isotonic Not Caffeine

Many office workers choose to get a cup of their favorite coffee in the mid-afternoon for a boost but a better choice would be an isotonic drink. A researcher at one University found that a small dose of glucose helps the brains overall performance and increases motivation.

enero 12, 2018 0 comment