Experts have warned that no good can really come of linking to poor quality blogs to achieve connections ultimately used to produce spam-type content. Therefore if you intend to utilize a guest blogging strategy, it is important to identify bloggers who are actually influential. Also, it is necessary to come up with a plan for identifying exactly which guest blogging options yield the most impressive returns.
The problem is that just a small fraction of B2C marketing professionals indicate that they have seen real success in assessing their returns on investment, and another 30 percent report a total lack of success or a failure to even measure their results.
How To Build Brands By Using Guest Bloggers
If guest blogging is something you think will aid in building your brand, the following tips may provide the push required to get your efforts going.
Maintain Records Of Your Work
Experts in the area of social tracking understand that keeping good records of guest blogging initiatives is essential to getting the desired results. To make this process easier, it is suggested that you use a solid online tool or software product to get this done.
Develop A Closing With Impact
Though certain bloggers have a detailed list of regulations, there may be those that permit much more leeway. When you can, try to utilize a strong ending statement that includes a clear call to action. This helps make direct contact with the audience you seek while inviting them to share your message or click on your link.
Strive For Longevity
A high quality blog post has the potential to stay relevant for a long period and continue to bring a positive SEO outcome. Though timely content certainly has its place, it may be more worthwhile to focus on the type of content that can continue working for the longer term.
Strong brands have learned that syndication partnering is a great way to get existing pieces of content seen by new constituencies. The great thing is that no new writing needs to be done. All that is necessary is to get in touch with syndication sites and ask to be included. This can be a great strategy to add on top of guest blogging.
Research Does Pay
Before setting a guest blog initiative into action, be certain to conduct sufficient research. When contemplating any new channel or blog outlet, check to see if it reaches the people you need, that it values strong content and that Google views the site as not being spam-filled.
The concept of guest blogging remains valuable when it comes to the building of brands, and it is great for gaining online interest. By heeding the advice found above, it is possible to maximize return on efforts and investment by tracking outcomes and adjusting as necessary.