If you are looking to stand out in a trade show or exhibition, then you should consider using Roll up banner stands. They are also known as Pull Up banners or Roller banners, and they can make a significant impact on your stand. You can as well use them as a point of sale material for your business or shop. However, what you opt to use should have the perfect design and pass the right information for it to generate the kind of impact you want.
For starts, the design must be right for the banner to make an impact. You, therefore, should utilize the material the same way you would with any other marketing resource and strategy. Give it the same level of attention as the promotional leaflets, TV adverts, and newspaper ads because it is promoting your brand, services, or products. It, therefore, should captivate your target audience. That is why the design should be on point, supporting the message you want to put across.
In summary, a well thought out roller banner will get you noticed. It also will deliver the right message, but all that depends on whether it has been expertly designed and printed, specialist display printing will obtain the best results. Given this, let’s look at some tips on how you can create an effective Roll Up Banner for your business.
1. The logo should be on top
Make sure the company logo and the core message is on the upper section of the display stand. The main segment of the information you want to pass should be at eye level. As such, the top area of the display is where to place the company logo or slogan, product image, your website, and any vital details. The content should be designed to grab the attention of people as they walk past the banner.
2. Flow from top to bottom, left to right
We naturally read things from top to bottom as we skin through from left to right. Keep this in mind when filling in the content you want on your banner. Ensure the message is relevant and keep the words to a minimum. You can have any other additional information printed on other promotional materials such as flyers, brochures, or strut cards that your sales team can handout.
3. Ensure your imagery is pristine
Regarding the photos and other images you will use to market your product or service, you should ensure that what your print has a high-quality resolution. The images should be saved ready for print in CMYK format of at least 300 dpi. Never pull an image from the internet and drop it straight into your banner without working on its pixel and color quality, which has a default setting of RGB. Keep in mind that you want your display to capture people’s attention. You can get free stock images online that you can use when starting and then slow can build a library of royalty-free pictures you can use for your roll-up banners.
4. Pick your color wisely
Color will be the hallmark of your display. It should be your best friend when it comes to the design process. The colors use pick should make your banner stand out; they must tie in with your company’s colors as well as the logo. When thinking of what colors to use, you should start with the kind of hue you want on the background, comparing it with the text and pictures that will go onto the display. Keep in mind that the texts and images must be clear and easy to read and understand. Red and orange and two of the most striking colors since they are bright and grab attention. Try as much as possible to avoid using white and yellow since they are hard to make out from a distance, more so when used for the text.